Network Your Way to Success Using These Four Key Archetypes
Written on
Chapter 1: The Importance of Networking
Networking events often get a bad reputation for being awkward and unproductive. While some gatherings feel like mere platforms for self-promotion, others can be incredibly valuable. Regularly meeting groups or leads clubs can sometimes seem like a breeding ground for insincere networking, but this isn't always the reality.
The relationships formed in these settings can lead to numerous advantages, such as new business prospects, support during challenging times, and keeping you updated within your industry. Throughout my five-plus years as a freelancer, I have experienced significant benefits from attending professional events. The connections I fostered not only facilitated my professional growth but also introduced me to numerous inspiring individuals. Through these interactions, I secured speaking engagements, long-term clients, and podcast features—all because I made the effort to attend and nurture these relationships.
Though it may initially feel daunting, I believe that anyone can forge mutually beneficial connections at these events with the right mindset. Below, I outline a straightforward system that encourages viewing every individual you meet as a valuable addition to your expanding network.
Section 1.1: The Value of Diverse Connections
A common error professionals make is focusing solely on influencers and decision-makers. Recognizing the different types of people that should comprise your network can enhance your interactions and increase their worth.
There are four essential archetypes you should intentionally include in your network:
- Elevators
- Connectors
- Informers
- Cheerleaders
Subsection 1.1.1: Understanding the Archetypes
Elevators
Elevators are the decision-makers. They hold the potential to elevate your career, whether through new projects, long-term contracts, or introducing you to entirely new networks. While everyone aims to connect with them, few know how to approach them effectively.
Connectors
Connectors excel at bringing people together. They refer, recommend, and facilitate introductions, acting as the matchmakers of the business world. With lively personalities, they thrive in social settings and easily engage with new acquaintances.
Informers
Informers are invaluable sources of knowledge in your industry or your clients' sectors. They help you stay sharp in your craft and navigate challenges effectively. When you encounter roadblocks or seek quick insights, having informers in your network is essential.
Cheerleaders
Cheerleaders are your staunch supporters, motivating you to persevere and never give up. They passionately advocate for you and share your achievements even when you're not present. This category is often underestimated, but their influence can be profound. By nurturing cheerleaders, you can cultivate a robust support network ready to champion you in times of need.
Section 1.2: Recognizing Your Own Archetype
The beauty of these four archetypes lies in their fluidity and overlap. Your network will encompass a diverse array of individuals, and anyone you meet could fit into one of these categories.
However, the key takeaway is not only about identifying these archetypes but also understanding that you embody each of them for others. Reflect on the fact that you are someone's elevator; there is someone who would greatly benefit from your connection. You are also a connector and an informer for others. The cheerleading role is up to you—who in your network do you genuinely admire and wish to see thrive? They may need your encouragement today!
Chapter 2: Insights from Thought Leaders
In the video "The Four Archetypes of Disruptive Leadership," author Charlene Li discusses how understanding these archetypes can enhance your leadership and networking skills.
In the video "Networking Your Way to Success," experts share strategies to effectively build and maintain your professional network.