Chapter 1: The Dual Nature of the Internet

The internet stands as one of the most significant advancements of the 20th century, alongside innovations like nuclear energy and genetic understanding. However, like all revolutionary technologies, it has a dual nature: while it greatly democratizes access to information and knowledge, it also harbors dangerous elements that thrive on anonymity, distance, and inherent biases in a digital landscape. We must confront the consequences of unleashing such a powerful force.

The challenges posed by the internet are so immense that billions of dollars and numerous organizations are dedicated to tackling them. Ben Pring, a prominent figure in these initiatives, co-founded the Center for the Future of Work at Cognizant, a global leader in IT consulting. His insights have been featured in major publications such as Forbes, the Wall Street Journal, and Fortune.

In March 2021, Google announced a significant shift in its advertising practices, discontinuing the sale of ads based on individual search history. This move reflects the company's commitment to enhancing user privacy and represents a critical turning point for the broader "surveillance economy," which was projected to generate around $130 billion in digital ad spending in 2021 alone. Much of this expenditure is directed toward audiences identified through data algorithms that circulate across the internet.

Together with Paul Roehrig, head of strategy at Cognizant Digital Business & Technology, Ben authored a book titled "Monster: A Tough Love Letter on Taming the Machines that Rule our Jobs, Lives, and Future," published on March 16, 2021. The authors explore the darker aspects of the digital "wild west" and propose strategies to mitigate the adverse effects that accompany such powerful technology.

Ben graciously shared his thoughts on this pressing subject:

What are some of the most glaring issues related to the "Monster" in today's online world?

BP: We witness bullying, misinformation, deep fakes, and the chaos lurking at the bottom of algorithmically driven platforms. The attempt to monetize our private conversations—like when you mention a craving for English chocolate only to receive an ad moments later—is another troubling aspect. The "monster" manifests in many forms, including extreme body image issues and the escalating cyber conflicts we are beginning to face. It is pervasive and insidious.

How would repealing Section 230 affect the surveillance economy?

BP: The repeal of Section 230 wouldn't necessarily change the surveillance economy but would hold social media platforms to the same standards as other publishers. In 2021, it's unreasonable to argue that these platforms shouldn't be accountable for the content they host. Just as car manufacturers must adhere to safety standards, social media companies must uphold similar responsibilities.

What are your thoughts on the potential removal of online anonymity?

BP: Eliminating online anonymity may push some users deeper into the dark web, which could be beneficial as it allows law enforcement to focus on those engaging in illicit activities. Meanwhile, individuals using the "light" web would benefit from a safer online environment. This approach seems like a rational solution in today's context.

How does the definition of social media relate to online gaming, especially for minors?

BP: Commercial gaming platforms require user registration linked to payment methods, which limits anonymity and enables monitoring of harmful behaviors. Non-commercial platforms should follow similar regulations to ensure safety in a post-Section 230 world.

Where does the responsibility lie in protecting children online—parents or government?

BP: Both parties play crucial roles. Currently, many parents expect the government to handle these issues, while governments assume parents will take action. It’s vital for parents to urge their lawmakers to take responsibility and for legislators to remember their duty to create and enforce laws. The existing mindset of "Someone should do something" is ineffective.

What implications does the repeal of Section 230 have for business leaders?

BP: It may compel them to act more responsibly within the communities they operate.

Which countries are likely to be the "D7" world powers by 2025 and 2035?

BP: By 2025, expect the USA, China, India, the UK, Germany, Israel, and perhaps the Republic of Facebook. By 2035, the Blockchain Federation might replace Germany.

How will this regulation affect digital marketing investments?

BP: Internet regulation will disrupt the current beneficiaries of the system. Those who profit must adapt to the new reality.

What immediate changes are necessary to maintain progress?

BP: More individuals should read "Monster: A Tough Love Letter on Taming the Machines that Rule our Jobs, Lives, and Future" by Paul Roehrig and Ben Pring.

Chapter 2: Exploring Monster Taming

This video provides a first look at the Monster Whisperer DLC in Sandrock, showcasing new updates and features that enhance gameplay by allowing players to tame monsters.

In this gameplay video of Monster Hunter World, players engage in monster taming and combat, highlighting the thrilling aspects of working with creatures in the game.